Brazilian Jiu-Jitsu · Kettlebells · Real Coaching

Strength With Intent.

Brazilian Jiu-Jitsu and kettlebell training for every age — where strength is built with process and purpose.

The Honest Premise

FRAME STRONG exists to give people what most of us were never given — a process. A way to stand up, solve problems, face pressure, and unlock your true potential.

The Framework

The FRAME STRONG Process

Three principles under load. One personal variable at the center.

Breathe to Move Move to Earn Hold to Advance QUANTUM Load · Duration Frequency · TUT TENSION Structure Under Load RESPIRATION Timing · Tension CONSOLIDATION Position Before Movement
Tension

Structure under load. Everything close, packed, and bladed. Nothing extended, because extended becomes weak.

Respiration

Breathing as a mechanism for tension — not inflation or deflation. Knowing when to move and when to hold.

Consolidation

Position before movement. Make it gold, then move. Never advance from an incomplete position.

Who This Is For

Not who you were. Who you're becoming.

Kids, parents, whole families, first-timers, and seasoned athletes. If you've never stepped on a mat or picked up a bell, this is for you. If you've done it for years, this is for you too.

FRAME STRONG is where every age takes back a few hours of the week — not to be who you were, but to build something better. Stronger. More capable. More present for the people who matter most.

You don't need experience. You don't need to be in shape first. You need a process and a place to do the work.

For yourself. And quietly — for all of them.
Your Coach

You bring the willingness. I'll bring the process.

Two decades on the mat and under the bell taught me the same lesson twice: people don't fail for lack of effort. They fail for lack of a system that respects where they actually are.

Every stage is earned, not rushed. Position before movement — on the mat, under load, and in the way we build you back up. That's the whole method.

Michael CassesaFounder · Head Coach
4th Degree Black BeltBrazilian Jiu-Jitsu · Relson Gracie Lineage
CSCSNSCA Certified Strength & Conditioning Specialist
SFG2StrongFirst Certified Kettlebell Instructor
Sinister StandardStrongFirst — Verified Achiever
NASM / AFAA Provider#PRO-014555 · Approved through 12/31/2026
M.A. Sports AdministrationWestern Michigan University
What We Teach

Two Disciplines. One Process.

Brazilian Jiu-Jitsu training
Brazilian Jiu-Jitsu
Kettlebell training
Kettlebell Strength
01

Brazilian Jiu-Jitsu

Self-defense and personal development — not sport competition. Taught through the Relson Gracie lineage. Practical. Principled. Built for the person who needs it most.

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02

Kettlebell Training

Strength for real life — not aesthetics. Following the StrongFirst methodology. Every movement taught with precision and intention. Built to make you harder to break.

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03

Private Coaching

Personalized programming built around your schedule, your goals, and where you are right now. Not a template. A process built for you.

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Train Anywhere

Digital Courses & Programs

Learn on your own time — video instruction you can follow from anywhere. From the TGU for BJJ to our NASM-approved CE course, the same process that builds people on the mat, in a format you can take with you.

The TGU for BJJKettlebell Series
TGU MasteryNASM-Approved CE
TGU Supplemental Protocol12-Week Program
The Lineage

Where This Comes From

Mitsuyo Maeda Carlos Gracie Helio Gracie Relson Gracie Mark Stefanac Michael Cassesa FRAME STRONG

All training under Mark Stefanac — Relson Gracie Cleveland. Black belt tested and awarded directly by Grandmaster Relson Gracie on March 28, 2015.

Michael Cassesa with Grandmaster Relson Gracie

Not a claimed lineage. A living one.With Grandmaster Relson Gracie — the FRAME STRONG mark on the mat where the line runs through.

Your First Session Is Free.

No experience required. No commitment. Just come and see what FRAME STRONG is about.

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FRAME STRONG

FRAME STRONG LLC  ·  Gilbert, Arizona  ·  framestrongaz.com  ·  Strength With Intent

© 2026 FRAME STRONG LLC. All rights reserved.